Kim Costello is Global Chief Marketing Officer at Pinewood AI, where she is leading the repositioning of the company to drive an increased focus on growth and revenue generation. Having joined the business in July 2024, Kim is responsible for overseeing global marketing strategies and customer-centric initiatives, playing a significant role in shaping the brand, product positioning and global markets expansion, including the company’s recent customerfacing rename and relaunch as Pinewood Automotive Intelligence™ (Pinewood.AI) trading under the name Pinewood Technologies PLC on the FTSE 100.

In 2023 Kim was named Automotive News Europe Rising Star of the year for Automotive Retail, has been a guest and speaker for the Financial Times and Reuters on assorted topics including generative AI (Artificial Intelligence), economic headwinds in the motor trade and customer insight.