Nicola has worked with automotive manufacturers and tier 1 suppliers since founding Imprimatur in 1995.  She has experience across the entire organisation, including Aftersales, Dealer Training, Engineering, Sales & Marketing and Press & Public Relations.

The company’s deep knowledge of language and technology, and a strong commitment to the highest customer service standards, means that Imprimatur has retained its first three clients to this day.

Nicola has recently overseen significant investment in AI-powered innovation and is poised to launch a new platform offering AI-powered machine translation for all types of material from communications collateral, through owner and service documentation, to engineering specifications and infotainment systems.

Coding Ketchup was formed in 2021 to provide software solutions to the automotive industry.  Its products reflect Nicola’s knowledge of the industry with an RMI-compliant Content Distribution Platform and an Internal Communications tool.

As an active member of the Motor Industry Communicators Association (MICA), Nicola keeps abreast of communications trends in the industry.

Nicola has recently become Chair of WOMAC (Women on the Move Against Cancer).  She aims to pilot new ways of working in an experimental year, as WOMAC recognises the need to reassess and reset priorities in the current climate.