Since the launch of the Specialist Automotive Finance (SAF) scheme in 2007, Jemma has played a key role in its development, collaborating with motor dealers and finance providers to enhance industry-wide knowledge and compliance. Her efforts have been central to ensuring that customer-facing staff in motor finance are properly trained and assessed. With the introduction of the updated FLA Lending Code in January 2025, requiring FLA members to work exclusively with SAF Approved firms, her contributions have become even more critical. Under her leadership, over 60,000 individuals have passed a SAF or equivalent test, and more than 7,000 UK firms have achieved SAF Approved status.